By us I mean the consumers who have to endure countless ads that often have no direct connection with the product being advertised.  Sure, during the Super Bowl companies come out with some pretty entertaining commercials, but other than that we just seem to be going through the same thing over and over again.

The latest commercials I wish would go away are presented to us by dear old Microsoft.  Now I have to admit to being slightly amused when Bill Gates does that little shimmy during the first commercial with Jerry Seinfeld, but since then I think the commercials are just too boring.  When you think about it, do those commercials provide any information whatsoever that would prompt someone or keep someone from buying the next operating system from Microsoft?  Computers and computer software isn’t really even mentioned so what’s the use anyway?

I started this mini-rant so I will tell you what the use is.  Microsoft had to come out with something that popped to compete with Apple’s ads.  I don’t know how Jerry Seinfeld does that and I don’t know what their latest commercials, where people claim to be a PC, actually do to further their cause either.  Speaking of furthering their cause.

Microsoft, in my humble opinion, has the most powerful marketing ever known to man.  They shouldn’t care that another company has whole 10% or whatever share of the market.  They are the giants of the computer industry and Apple has only made a small dent in their share of the market.  What other company can churn out so many flawed products and still have such a large share of the market.  What if Nike had the marketing of Microsoft?  Could you imagine a more powerful Nike with more of the athletic apparel market?  Well as popular as Nike is, having the marketing success of Microsoft would make them even more popular – that is pretty hard to imagine.

Commercials, on TV, are just played out to me.  God bless whomever has to feed their families by coming up with some of this stuff.  I guess they don’t realize how smart many consumers are today.  We have the Internet and we have so much product information at our fingertips, we would be crazy to just go out and buy something based on a dumb commercial.  Or would we?

Here is something to think about.  I would be willing to bet that many people in the TV business and advertising have a Tivo/DVR at home.  Think about that for a second.  Does that really make sense?  Hmmm.